Recently, we talked about how sharpening your team’s skills builds loyalty, deepens expertise, and sets your business apart. But there’s more to the story. According to recent data, staff upskilling is tied with new customer acquisition as the top challenge Managed Service Providers (MSPs) face today.

So while you’re busy chasing marketing development funds, customizing vendor-provided content, and trying to figure out if that AI-written blog is SEO-friendly or just…weird…let us introduce you to a secret weapon that supports both your new business pipeline and your upsell strategy: cyber insurance. One IT professional, when surveyed by N-able and Canalys, said, “Cyber insurance is the best salesperson I’ve ever had. Insurance requirements push clients to adopt good solutions.”

You don’t have to convince clients your stack is worth it. Cyber insurance does it for you. It creates external pressure that shifts the conversation. You’re no longer making the pitch. Rather, you’re the solution that not only manages IT infrastructure but also checks the compliance boxes and meets the legal standards they’re up against. 

Compliance and Insurance: Two Peas in a Pod

Cyber insurance, compliance, and regulations are deeply connected. And you already know they aren’t just “nice to have” anymore. But do your clients and prospects? Businesses continue to get denied coverage, often due to missing security protocols, human error, or failing to follow compliance guidelines. That’s where you come in. Cyber insurance puts pressure on businesses to meet strict requirements, and you can be the partner who delivers.

But deliver what, exactly?

When interviewed by MSSP Alert, Compliance Scorecard’s founder and CEO, Tim Golden, said, “By expanding expertise, enhancing service offerings, and leveraging advanced compliance tools, MSSPs are well-positioned to transform compliance from a regulatory necessity into a substantial revenue driver. As regulatory pressures intensify and cybersecurity threats evolve, MSSPs that embrace compliance-as-a-service [through comprehensive suites and strategic partnerships] can differentiate themselves in the marketplace, foster deeper client relationships, and achieve sustainable business growth.”

The Next Steps to Leveling Up

While this journey may sound overwhelming, we have good news! Becoming an expert in a specific industry overnight isn’t necessary. When you take a step back, you’ll find that many industries face the same challenges, such as financial regulations, technology mandates, and cyber insurance requirements. Building solutions that solve those common problems, in a scalable manner, will future-proof both your MSP and your clients’.

Want some help achieving that goal? Consider investing in compliance management tools or hiring a compliance officer. At the very least, ensure that all your vendor partners are security-focused. For example, if you’re considering outsourcing your help desk support in order to gain back time and focus on all things cyber insurance, ensure that they fully operate within the United States and align with SOC2 practices, such as:

• Endpoint protection, email security, and network gateways to stop unauthorized access and data breaches

• Secure device availability through remote monitoring and patching, with IR & DR plans in place

• Conditional access to maintain confidentiality and protect sensitive data

New Customers and More

When you prioritize compliance and insurance, you’ll not only gain new customers, but also be able to upsell your current ones, leading to increased recurring revenue. Not only that, but you’ve also met industry demands, increased security resilience, gained a financial buffer in case of emergency, and increased business credibility.

Cyber insurance isn’t just a checkbox. It’s a revenue generator. When you’re the reason they stay insured, you’re also the reason they stay.

Want to explore outsourcing your help desk support so you can stay focused on this growth opportunity? Let’s chat.