Resources

Joe Alapat, Founder and Chief Strategy Officer of Liongard, joins the Cool Kids Table to share lessons from more than 25 years in IT. From running an MSP to building Liongard, Joe talks about the value of visible progress, why a true source of truth remains so difficult in IT, and how culture and customer trust can become a lasting competitive advantage.

Greg Rudakov, Founder of Support Fusion, joins the Cool Kids Table to share his unique perspective from both sides of the IT industry. Drawing from his experience inside organizations like Goldman Sachs and KPMG, Greg discusses the challenges connecting enterprise IT and MSPs, why outdated support processes still exist, and what the future of IT service delivery looks like.

Tim Fitzpatrick of Rialto Marketing joins the Cool Kids Table to talk about what it actually takes to build a marketing engine that drives predictable growth. From benching overused tactics to attracting the right ICP, Tim breaks down why timing might be the most underrated variable in your entire marketing strategy.

Steve Brickner of Kraken Technology Solutions joins the Cool Kids Table to talk about building an MSP around outcomes, customer experience, and proactive client relationships. From growth strategy and IT realities to AI, printers, and MSP life chaos, this episode covers a little bit of everything.

Michael Zbarsky of Blacksmith InfoSec joins The Cool Kids Table to share how MSPs are building security programs that align with the business and turning compliance into a more structured, collaborative, and effective service offering.

Nick Wolf of Cork joins the table to talk MSP growth, cyber protection, and the realities of scaling in the channel. From product strategy to team mindset—and even a zero-budget sci-fi film—this episode mixes insight with personality.