From Firefighting to Flow: Building a Calm, Process-Driven MSP

William Pote, CEO of eTop Technology and founding partner of ZenTop Consulting, pulls up a seat at The Cool Kids Table for a conversation that balances humor with real operational insight.

𝐘𝐨𝐮’𝐥𝐥 𝐡𝐞𝐚𝐫:
• Why most MSPs never stop to fix the fires
• How to decide what’s worth automating (and what isn’t)
• What a “calm” MSP actually feels like from the inside