Resources

Tim Fitzpatrick of Rialto Marketing joins the Cool Kids Table to talk about what it actually takes to build a marketing engine that drives predictable growth. From benching overused tactics to attracting the right ICP, Tim breaks down why timing might be the most underrated variable in your entire marketing strategy.

Steve Brickner of Kraken Technology Solutions joins the Cool Kids Table to talk about building an MSP around outcomes, customer experience, and proactive client relationships. From growth strategy and IT realities to AI, printers, and MSP life chaos, this episode covers a little bit of everything.

Michael Zbarsky of Blacksmith InfoSec joins The Cool Kids Table to share how MSPs are building security programs that align with the business and turning compliance into a more structured, collaborative, and effective service offering.

Nick Wolf of Cork joins the table to talk MSP growth, cyber protection, and the realities of scaling in the channel. From product strategy to team mindset—and even a zero-budget sci-fi film—this episode mixes insight with personality.

William Pote of eTop Technology shares how process discipline, smart automation, and relentless curiosity help MSPs move from constant firefighting to operational calm. A candid conversation on efficiency, leadership, AI, and building a business that improves every day.

Paco Lebron of ProdigyTeks shares his journey from early MSP survival to helping owners rethink growth, leadership, and exit strategies. A candid conversation on burnout, community, and building something that lasts.